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GREENVILLE, N.C. (December 12, 2011)
– Yale Materials Handling Corporation
won four Business Marketing Association
(BMA) ProAd awards at the 31st annual
ProAd Awards ceremony held recently in
Charlotte, N.C. BMA ProAd Awards
recognize excellence in business
marketing communications.
Yale received awards for the following
communications pieces executed by its
agency of record, Jackson Marketing
Group:
- “Problem Solved” brand campaign
- End Rider Digital Component
Microsite
- Brand Essence Video
- Dealer Launch Binder
“The new brand look and feel that was
created earlier this year for Yale truly
represents the company’s character,”
said Bill Pfleger, president of Yale
Distribution. “Through integrated
efforts among all of our communications
channels, we feel that our new brand
campaign strongly resonates with our
dealers and customers.”
Located in Greenville, S.C., Jackson
Marketing Group is South Carolina’s
largest fully-integrated,
business-to-business marketing
communications agency.
The BMA began in 1922 as the National
Industrial Advertising Association.
Today, it has 22 chapters across the
country and represents national
expertise in business-to-business
marketing and communications. For more
than 80 years, BMA has been the
pre-eminent service organization for
professionals in the advertising and
marketing industry.
About
Yale Materials Handling Corporation
Yale Materials Handling Corporation
markets a full line of materials
handling lift truck products and
services, including electric, gas,
LP-gas and diesel powered lift trucks;
narrow aisle, very narrow aisle and
motorized hand trucks. Yale has a
comprehensive service offering including
Fleet Management, Yale service, parts,
financing and training. Yale trucks are
manufactured in an ISO 9001:2008
registered facility and range in
capacity from 2,000 to 36,000 lbs. For
more information, or to find the YaleŽ
lift truck dealer nearest you, call
1-800-233-YALE or visit www.yale.com.
Yale Materials Handling Corporation
is part of NACCO Materials Handling
Group, Inc. (NMHG), which employs
approximately 5,000 people worldwide.
NMHG is headquartered in Cleveland,
Ohio, and is a wholly owned subsidiary
of NACCO Industries, Inc. (NYSE:NC).
For more information, please contact:
Brett Turner
Jackson Marketing Group
864-272-3014
Brett.Turner@JacksonMG.com |
